International franchise expansion 强个强个强个的个 Problems in franchising Needs a high degree of standardization Protection of the total business system from copycat competition Government intervention Selection and training of franchisees Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 9-10 International Franchise Expansion Problems in franchising • Needs a high degree of standardization • Protection of the total business system from copycat competition • Government intervention • Selection and training of franchisees