International franchise expansion 强个强个强个的个 Reasons for the growth ° Market potentia :;心 ③ Financial gain Saturated domestic markets Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 9-9 International Franchise Expansion Reasons for the growth • Market potential • Financial gain • Saturated domestic markets