(1)核心意识形态( Core Ideology) 核心意识形态定义了一个组织持久的特征,这种 特征超越产品或市场生命周期、超越技术突破、 超越管理理论变迁,以及超越个体领导人 Core ideology defines the enduring character of an organization-a consistent identity that transcends product or market life cycles, technological breakthroughs, management fads, and individual leaders. 核心意识形态给组织提供了一种持久的粘合剂。 Core ideology provides the glue that holds an organization together throug h time8 (1)核心意识形态(Core Ideology) • 核心意识形态定义了一个组织持久的特征，这种 特征超越产品或市场生命周期、超越技术突破、 超越管理理论变迁，以及超越个体领导人。 – Core ideology defines the enduring character of an organization —— a consistent identity that transcends product or market life cycles, technological breakthroughs, management fads, and individual leaders. • 核心意识形态给组织提供了一种持久的粘合剂。 – Core ideology provides the glue that holds an organization together through time