Il.The Marketing Information System 5-4 Marketing Managers Distributing Assessing Information Needs Information Internal Analysis Records Marketing Marketing Research Intelligence Marketing Environment 制卧价蜀易大考 国际商学院市场营销学系Information Analysis Internal Records Marketing Research Marketing Intelligence Distributing Information Assessing Needs Marketing Managers Marketing Environment Marketing Decisions and Communications II. The Marketing Information System 5 － 4 5 － 4