5-5 MIS Internal records system:info.available in everyday ecord of every department. Marketing intelligence system:info.about the competition obtained from the internal or external sources Marketing research system:seeking info.about the market,the customer through a formal study in order to find a solution to a specific problem. Information analysis system:to make the info.obtained more usable to managers through some statistic analysis 制卧价蜀易大考 国际商学院市场营销学系MIS •Internal records system: info. available in everyday record of every department. • Marketing intelligence system: info. about the competition obtained from the internal or external sources • Marketing research system: seeking info. about the market, the customer through a formal study in order to find a solution to a specific problem. • Information analysis system: to make the info. obtained more usable to managers through some statistic analysis 5－5 5－5