Ill.The Marketing Research Process 5-6 Defining the Problem Developing the Research Plan Implementing the Research Plan Interpreting and Reporting the Findings 国际商学院市场营销学系Defining the Problem Defining the Problem Developing the Research Plan Developing the Research Plan Implementing the Research Plan Implementing the Research Plan Interpreting and Reporting the Findings Interpreting and Reporting the Findings III. The Marketing Research Process 5－6 5－6