IV.Research Plan Designing 5-7 and Execution Research Approaches for Certain Objectives Research Proposal Secondary vs.Primary Information Collecting Information Measurement in Marketing Research Sampling Methods Questionnaire Development “制卧爱价蜀易大学 国际商学院市场营销学系IV. Research Plan Designing IV. Research Plan Designing and Execution and Execution ¾ Research Approaches for Certain Objectives ¾ Research Proposal ¾ Secondary vs. Primary Information ¾ Collecting Information ¾ Measurement in Marketing Research ¾ Sampling Methods ¾ Questionnaire Development 5 － 7 5 － 7