Advantages and Disadvantages of internet Advantages Disadvantages Audience can get Limited media research involved in the available message Limited but growing Many creative audience possibilities · Not all users speak · Can deliver lengthy, language used in ad complex messages Quality of image varies cost effectively Audience limited to · Can customize Internet message users interested in the No additional cost for company or product reaching globalAdvantages and Disadvantages of Internet Advantages • Audience can get involved in the message • Many creative possibilities • Can deliver lengthy, complex messages cost effectively • Can customize message • No additional cost for reaching global market Disadvantages • Limited media research available • Limited but growing audience • Not all users speak language used in ad • Quality of image varies • Audience limited to Internet users interested in the company or product