Advantages and Disadvantages of outdoor Advantages Disadvantages · Low cost for high reach· Difficult to target and frequency specific segments · Color and creative · Can carry only short, possibilities Simple messages Can target geographic Audience views areas massage briefly High repeat exposure Expensive · Low competition ° Negative image among · Can be placed near certain groups point of saleAdvantages and Disadvantages of Outdoor Advantages • Low cost for high reach and frequency • Color and creative possibilities • Can target geographic areas • High repeat exposure • Low competition • Can be placed near point of sale Disadvantages • Difficult to target specific segments • Can carry only short, simple messages • Audience views massage briefly • Expensive • Negative image among certain groups