Advantages and Disadvantages of direct mail Advantages Disadvantages Can target precisely and Relatively costly tailor message · At times, mailbox Can deliver lengthy, clutter is a problem complex message to be Lower reach potential saved for future reference Perception of junk mail Can deliver samples Lacks non-advertising Many creative possibilities material No competing ads No guarantee Easy to measure on delivery performance time Difficult for competitors toAdvantages and Disadvantages of Direct Mail Advantages • Can target precisely and tailor message • Can deliver lengthy, complex message to be saved for future reference • Can deliver samples • Many creative possibilities • No competing ads • Easy to measure performance • Difficult for competitors to monitor results Disadvantages • Relatively costly • At times, mailbox clutter is a problem • Lower reach potential • Perception of junk mail • Lacks non-advertising material • No guarantee on delivery time