Advantages and Disadvantages of print Advantages Disadvantages Can accept and change Poor color reproduction(N) ads on short notice(N) Cluttered no guarantee of · Production costs low position Can deliver lengthy, Less extensive reach complex messages that Requires long notice(M can be saved for future May be costly use Frequently limited by Broad acceptance, high believability production schedule · Reproduction quali high(M)Advantages and Disadvantages of Print Advantages • Can accept and change ads on short notice(N) • Production costs low • Can deliver lengthy, complex messages that can be saved for future use • Broad acceptance, high believability • Reproduction quality high(M) • Some pass-along audience Disadvantages • Poor color reproduction (N) • Cluttered/no guarantee of position • Less extensive reach • Requires long notice (M) • May be costly • Frequently limited by production schedule