Advantages and Disadvantages of radio Advantages Disadvantages Low media and Lack of visual effects production costs Brevity of message · Can target Cannot convey complex geographically messages ° Can appeal to Product cannot be imagination demonstrated · Widely used in world Not attended to No standard rate structuresAdvantages and Disadvantages of Radio Advantages • Low media and production costs • Can target geographically • Can appeal to imagination • Widely used in World Disadvantages • Lack of visual effects • Brevity of message • Cannot convey complex messages • Product cannot be demonstrated • Not attended to • No standard rate structures