Advantages and Disadvantages of television Advantages Disadvantages Can reach broad Difficult to target narrow audiences cost audience segments effectively Medium cluttered with Many creative commercials possibilities using High production network · Generate attention costs Low cost per exposure Short exposure time Limited availability ZappingAdvantages • Can reach broad audiences cost effectively • Many creative possibilities using • Generate attention • Low cost per exposure Disadvantages • Difficult to target narrow audience segments • Medium cluttered with commercials • High production network costs • Short exposure time • Limited availabilityZapping Advantages and Disadvantages of Television