6 Chilled foods Table 1. 4 New chilled foods introduced by different UK retailers Retaile 1998 Marks spencer 78272460 575 Wm morrison S/CRS Retail Table 15 summarises the key features of the UK chilled food market in the 1990s and highlights the importance of drivers such as convenience including microwaveability, snacking, healthy eating, ethnicity and vegetarianism. In addition, notable inclusions are products designed for home entertainment such as items for dinner parties as well as more informal type snacks and products specifically for children. These trends have developed from the extensive range of products available during the 1980s(Bond 1992) 1.3 Overall market size In the Uk, the chilled foods market for dairy products, meat products, ready meals, pizzas and prepared salads was valued at f5 billion in 1997, representing 6% of total grocery sales(Anon. 1998b). Forecasts are for continued growth at as much as 6% per annum, reaching a market value of over f6 billion by 2002 (Anon. 1998a; Anon. 1998b, Anon. 1997). The various chilled foods categories had the following shares of overall UK chilled foods sales in 1997 by value (Anon. 1998a, Anon. 1997: figures have been rounded to the nearest whole dairy products 70% ready meals, pizzas and prepared salads 15%(chilled ready meals 9%, pizzas 7((Anon 1998a, Anon 1998b, Anon. 1997, IDF 195/ Gver the period 1993- These categories show differing levels of growth in value products 17% products 30% meals 30-50%(differing estimates from Keynote and mintel) pizzas 50% prepared salads 40%Table I.5 summarises the key features of the UK chilled food market in the 1990s and highlights the importance of drivers such as convenience including microwaveability, snacking, healthy eating, ethnicity and vegetarianism. In addition, notable inclusions are products designed for home entertainment such as items for dinner parties as well as more informal type snacks and products specifically for children. These trends have developed from the extensive range of products available during the 1980s (Bond 1992). I.3 Overall market size In the UK, the chilled foods market for dairy products, meat products, ready meals, pizzas and prepared salads was valued at £5 billion in 1997, representing 6% of total grocery sales (Anon. 1998b). Forecasts are for continued growth at as much as 6% per annum, reaching a market value of over £6 billion by 2002 (Anon. 1998a; Anon. 1998b, Anon. 1997). The various chilled foods categories had the following shares of overall UK chilled foods sales in 1997 by value (Anon. 1998a, Anon. 1997: figures have been rounded to the nearest whole number): • dairy products 70% • meat products (excluding raw meat, poultry and fish) 15% • ready meals, pizzas and prepared salads 15% (chilled ready meals 9%; pizzas 5%; prepared salads 1%). These categories show differing levels of growth in value over the period 1993– 7 ((Anon. 1998a; Anon. 1998b, Anon. 1997, IDF 1995): • dairy products 17% • meat products 30% • ready meals 30–50% (differing estimates from Keynote and Mintel) • pizzas 50% • prepared salads 40% Table I.4 New chilled foods introduced by different UK retailers Retailer 1997 1998 1999 Marks & Spencer 528 575 502 Tesco 402 526 544 J Sainsbury 367 504 498 Safeway 222 390 326 Asda 364 408 414 Waitrose 306 433 354 Wm Morrison 200 222 213 Somerfield 179 196 192 CWS/CRS Retail 146 155 159 6 Chilled foods