What Is Marketed?(Cont) Places Cities, states, regions, and whole nations compete actively to attract tourists factories and new residents Properties Are intangible rights of ownership of either real property(real estate)or financial property(stocks and bonds) Organizations Actively work to build a strong, favorable, and unique image in the minds of their target publics · Information Can be produced and marketed as a product. Schools, universities, and others produce information and then market it · ldeas Every market offering includes a basic idea. Products and services are platforms for delivering some idea or benefit 2008-3-5 Marketing Management UG)2008-3-5 Marketing Management (UG) 7 What Is Marketed? (Con’t) • Places – Cities, states, regions, and whole nations compete actively to attract tourists, factories, and new residents. • Properties – Are intangible rights of ownership of either real property (real estate) or financial property (stocks and bonds). • Organizations – Actively work to build a strong, favorable, and unique image in the minds of their target publics. • Information – Can be produced and marketed as a product. Schools, universities, and others produce information and then market it. • Ideas – Every market offering includes a basic idea. Products and services are platforms for delivering some idea or benefit