What Is marketed? Goods Physical goods constitute the bulk of production and marketing efforts Services A growing portion of business activities are focused on the production of services. The U.S. economy today consists of a 70-30 services to goods mⅨX Events Marketers promote time-based events such as trade shows artistic performances, and the Olympics Experiences By orchestrating several services and goods, a firm can create and market experiences such as Walt Disney World's Magic Kingdom Persons Celebrity marketing is a major business 2008-3-5 Marketing Management ( UG)2008-3-5 Marketing Management (UG) 6 What Is Marketed? • Goods – Physical goods constitute the bulk of production and marketing efforts. • Services – A growing portion of business activities are focused on the production of services. The U.S. economy today consists of a 70–30 services to goods mix. • Events – Marketers promote time-based events such as trade shows, artistic performances, and the Olympics. • Experiences – By orchestrating several services and goods, a firm can create and market experiences such as Walt Disney World’s Magic Kingdom. • Persons – Celebrity marketing is a major business