2. Association rule discovery or market basket analysis Illustration with a real industrial example at Peugeot-Citroen car manufacturing company (Ph. d of Marie plasse Beijing, 2008Beijing, 2008 11 2. Association rule discovery, or market basket analysis ▪ Illustration with a real industrial example at Peugeot-Citroen car manufacturing company. ▪ (Ph.D of Marie Plasse)