PSA PEUGEOT CITROEN ASSOCIATION RULES MINING Marketing target basket data analysis Basket Purchases [bread, butter, milk [bread, meat] n fruit juice, fish, strawberries, bread 90% of transactions that purchase bread and butter also purchase milk"(Agrawal et al., 1993) { bread, butter;→mik ONSERVAIOIRI Itemset A→ Itemset C where a∩C=0 antecedent consequent 3rd IASC world conference on Computational Statistics Data Analysis, Limassol, Cyprus, 28-31 October, 2005 CEDRIC3rd IASC world conference on Computational Statistics & Data Analysis, Limassol, Cyprus, 28-31 October, 2005 ASSOCIATION RULES MINING ⚫ Marketing target : basket data analysis Basket Purchases n {fruit juice, fish, strawberries, bread} … 2 {bread, meat} 1 {bread, butter, milk} "90% of transactions that purchase bread and butter also purchase milk" (Agrawal et al., 1993) { bread, butter }  {milk } antecedent consequent Itemset A  Itemset C where A ∩ C = Ø