Why Study Marketing Research? Marketing research provides information to Good research guide marketing is like a parachute. Without it, you conld comte to the wrong conclusion decisions wwe waked with al anara an fielding projects d all typo soe why our seasone safl o prea suecos Suggested reading: tall Iree at TIRP. 233 and ask abeut Neal, William D(2002), Getting Serious about JRE Marketing research Marketing Research (Summer), 24-28 O Copy rights reserved, Zou Deqiang6 6 © Copy rights reserved, Zou Deqiang Why Study Marketing Research? Marketing research provides information to guide marketing decisions Suggested Reading: •Neal, William D. (2002), “Getting Serious about Marketing Research,” Marketing Research, (Summer), 24-28. Suggested Reading: •Neal, William D. (2002), “Getting Serious about Marketing Research,” Marketing Research, (Summer), 24-28