And Marketing researchers bring the voice of the customer (voC) to the decision-making table More than 50% of the MBa programs in the United States don't require a single course in marketing research 7 O Copy rights reserved, Zou Deqiang7 7 © Copy rights reserved, Zou Deqiang And … • Marketing researchers bring the voice of the customer (VOC) to the decision-making table. • More than 50% of the MBA programs in the United States don’t require a single course in marketing research