Marketing Research Defined Systematic design, collection analysis, and reporting of data and findings relevant to a specific marketing situation facing a company 8 O Copy rights reserved, Zou Deqiang8 8 © Copy rights reserved, Zou Deqiang Marketing Research Defined Systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing a company. Systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing a company