To Be professional Synovate: Curiosity is necessary to be a good marketing researcher www.synovate.com Need for uniqueness? iMac for professors Suggested Reading: Segal. Madhav N. and Edmund Hershberger(2006),Preparing Research Professionals, Marketing Research, (Fall), 18-25 9 O Copy rights reserved, Zou Deqiang9 9 © Copy rights reserved, Zou Deqiang To Be Professional • Synovate: Curiosity is necessary to be a good marketing researcher • www.synovate.com • Need for uniqueness? ¾ iMac for professors Suggested Reading: •Segal, Madhav N. and Edmund Hershberger (2006), “Preparing Research Professionals,” Marketing Research, (Fall), 18-25. Suggested Reading: •Segal, Madhav N. and Edmund Hershberger (2006), “Preparing Research Professionals,” Marketing Research, (Fall), 18-25