The Marketing Research Process Defining the problem and research objectives Developing the research plan Implementing the research plan Interpreting and reporting the findings Defining the Developing the implementing the problem and research plan research plan Interpreting and research for collecting collecting and eporting objectives analyzing the dat the findings O Copy rights reserved, Zou Deqiang10 10 © Copy rights reserved, Zou Deqiang The Marketing Research Process • Defining the problem and research objectives • Developing the research plan • Implementing the research plan • Interpreting and reporting the findings