The Marketing Research Process Problem definition Conduct research Research objectives Analyse and interpret data Planning research Prepare research brief Prepare and Agree on research plan present report Data collection Research evaluation O Copy rights reserved, Zou Deqiang 1111 11 © Copy rights reserved, Zou Deqiang The Marketing Research Process Problem definition Research objectives Planning research: Prepare research brief Agree on research plan Data collection Conduct research Analyse and interpret data Prepare and present report Research evaluation