Media Availability $300 billion spent on worldwide media in 1999 Total Spending(billons), 1999 U.S Japan 357 U.K Germany 20.3 France 9.7 Brazil 8.8 Australia 5.5 Canadas.4 South Korea□53 Netherlands■3.7 Source: Adapted from"Top Global Ad Markets Copyright 2001 by Harcourt, Inc. All rights reserved Advertising Age Intemational, May, 1999, 35-38. 20-7Copyright © 2001 by Harcourt, Inc. All rights reserved. 20-7 Media Availability $300 billion spent on worldwide media in 1999! 117 35.7 20.8 20.3 9.7 8.8 5.5 5.4 5.3 3.7 0 20 40 60 80 100 120 U.S Japan U.K. Germany France Brazil Australia Canada South Korea Netherlands Total Spending (billons), 1999 Source: Adapted from “Top Global Ad Markets,” Advertising Age International, May, 1999, 35-38