Media Availability Per Capita Spending($),1999 50100150200250300350400450 U.S 400 Japan 297 U.K 323 Germany 230 France 158 Brazil 54 australia 263 Canada 157 South Korea 140 Netherlands Source: Adapted from"Top Global Ad Markets Copyright 2001 by Harcourt, Inc. All rights reserved Advertising Age Intemational, May, 1999, 35-38. 20-8Copyright © 2001 by Harcourt, Inc. All rights reserved. 20-8 Media Availability 400 297 323 230 158 5 4 263 157 140 240 0 50 100 150 200 250 300 350 400 450 U.S Japan U.K. Germany France Brazil Australia Canada South Korea Netherlands Per Capita Spending ($), 1999 Source: Adapted from “Top Global Ad Markets,” Advertising Age International, May, 1999, 35-38