部分课文内容和作业要求: 课文原文 商务对话实战(营销策略篇) In this conversat ion, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the marketing strategy for a new product Tanya: So, Carla, do you have a marketing plan for our new ice-cream sand wich? Carla: Yes I do. After going through our S W.O.T. process, I think we re in good shape. One of our main strengths is the qual ity of our ice-cream, and there's is a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image, I dont see many weaknesses. No other company sells ice-cream sandwiches with a choice of 5 flavors, so theres no threat to speak of, either Tanya: I assume we dont need to worry about creating a need, with summer almost Carla: Right. As for the marketing mix, we will package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It 'll be introduced in selected places across the country start ing next month. The main promotion will be through advertising using a'pull'strategy, of course. We havent finalized our ads yet, so I'll have to let you know. Can we meet again the beginning of next week? Tanya: Sure can. Let me check. how about Tuesday morning at 10: 30 Carla: Uh. lets see . Okay with me 课文内容的具体处理: l′.要求或鼓励学生用替代法更换成相似场景,灵活多变地用适当方式适应不同的情景内 2.将课文作为一个“模版”,在复制或仿制其他情景,适当发挥。部分课文内容和作业要求： 课文原文： ========= 商务对话实战 (营销策略篇) In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the marketing strategy for a new product. Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich? Carla: Yes I do. After going through our S.W.O.T. process, I think we’re in good shape. One of our main strengths is the quality of our ice-cream, and there’s is a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image, I don’t see many weaknesses. No other company sells ice-cream sandwiches with a choice of 5 flavors, so there’s no threat to speak of, either. Tanya: I assume we don’t need to worry about creating a need, with summer almost here. Carla: Right. As for the marketing mix, we will package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It’ll be introduced in selected places across the country starting next month. The main promotion will be through advertising, using a ‘pull’ strategy, of course. We haven’t finalized our ads yet, so I’ll have to let you know. Can we meet again the beginning of next week? Tanya: Sure can. Let me check ... how about Tuesday morning at 10:30? Carla: Uh, let’s see ... Okay with me. 课文内容的具体处理： 1/. 要求或鼓励学生用替代法更换成相似场景, 灵活多变地用适当方式适应不同的情景内 容。 2/. 将课文作为一个“模版”， 在复制或仿制其他情景，适当发挥