The goods sold by a succes sful corporation are not only the products themsel ves but also the invisible business culture. For a corporation to get success for a short time it merely depends on the good quality of the products; to succeed for a medium period, the marketing strategy is indispensable; with a better managing program, it will prolong its life. But if the corporation wants to live everlasting, it must establish a sound business culture as its root. Although each corporation differs in business culture, fundamental to this is "Honesty&Credibility". In another word, "Honesty&Credibility" is the core of each business The Chinese "3.15"-Consumers' Day propagates: honesty and credibility which has long been the soul of east civilization. The thought f "Honesty&Credibility" is of long standing. China is a civilized ancient east asian country. its dominant morality emphasizes lonesty&Credibility", the honesty between men and men, corporation and corporation, corporation and customer: between government and people, government and government. If one lost "Honesty&Credibility",one would lose relatives and friendship, even result in conflicts and hatred or moreover, the war Market economy of its essence is not only a fair competitive economy but also a legal economy, even a credit economy. So when credit crisis of market economy hampers the development of our economy, especially after we entered Wto that we have to compete in the international market, improving market credit construction becomes an important task that we re facing ◆ What is“ Honesty& Credibility"” in business As a type of business culture, honesty means sincerity. Credibility comes form honesty and reliability. Honesty and credibility mean that you should realize your commi tment and your promise. What you said should in accordance with how you acted Why is there no credibility? f The Weakness of System e The Stimulation of ProfitsThe goods sold by a successful corporation are not only the products themselves, but also the invisible business culture. For a corporation, to get success for a short time, it merely depends on the good quality of the products; to succeed for a medium period, the marketing strategy is indispensable; with a better managing program, it will prolong its life. But if the corporation wants to live everlasting, it must establish a sound business culture as its root. Although each corporation differs in business culture, fundamental to this is “Honesty&Credibility”. In another word, “Honesty&Credibility” is the core of each business culture. The Chinese “3.15”—Consumers’ Day propagates: honesty and credibility which has long been the soul of east civilization. The thought of “Honesty&Credibility” is of long standing. China is a civilized ancient East Asian country. Its dominant morality emphasizes “Honesty&Credibility”, the honesty between men and men, corporation and corporation, corporation and customer; between government and people, government and government. If one lost “Honesty&Credibility”, one would lose relatives and friendship, even result in conflicts and hatred, or moreover, the war. Market economy of its essence is not only a fair competitive economy, but also a legal economy, even a credit economy. So when credit crisis of market economy hampers the development of our economy, especially after we entered WTO that we have to compete in the international market, improving market credit construction becomes an important task that we’re facing. ◆ What Is “Honesty&Credibility” in Business As a type of business culture, honesty means sincerity. Credibility comes form honesty and reliability. Honesty and credibility mean that you should realize your commitment and your promise. What you said should in accordance with how you acted. ◆ Why is there no credibility?  The Weakness of System  The Stimulation of Profits