莲 制卧爱分贸易土学 营销学原理 Questions: 1.The idea for the Scented Disc Player came from: a.internal source. b.customers. c.competition. d.suppliers. e.another source. 2.The Scented Disc Player is currently in the stage of its life cycle. a.introduction b.growth c.maturity d.decline e.market modification 3.The Scented Disc Player is an example of a product (class or form). 4.The introduction of the long-playing disc is an example of: a.product modification b.market modification c.commercialisation d.concept development e.test marketing 5.The introduction of the Scented Disc Player in the Idaho,Louisiana,and Georgia markets is an example of: a.commercialisation. b.business analysis. c.product development. d.market testing. e.market penetration. VI.Answer the following questions briefly:(10%) 1.For centuries,Chinese wine has been enjoyed by men.Now your company believes a segment of Chinese women will also drink wine.How could you determine if this is true?Could you position wine drinking for women without losing your existing male customers?(5 points) 第8页共9页营销学原理 Questions: 1. The idea for the Scented Disc Player came from: a. internal source. b. customers. c. competition. d. suppliers. e. another source. 2. The Scented Disc Player is currently in the _________ stage of its life cycle. a. introduction b. growth c. maturity d. decline e. market modification 3. The Scented Disc Player is an example of a product ________ (class or form). 4. The introduction of the long-playing disc is an example of : a. product modification b. market modification c. commercialisation d. concept development e. test marketing 5. The introduction of the Scented Disc Player in the Idaho, Louisiana, and Georgia markets is an example of: a. commercialisation. b. business analysis. c. product development. d. market testing. e. market penetration. VI. Answer the following questions briefly: (10%) 1. For centuries, Chinese wine has been enjoyed by men. Now your company believes a segment of Chinese women will also drink wine. How could you determine if this is true? Could you position wine drinking for women without losing your existing male customers? (5 points) 第8页 共9页