Swot analysis chart External environment Internal environment Opportunities Strengths Little competition in its strongest Solid research capabilities in market market niche analysis and consumer behavior Many untapped international markets Superior service and promotional or initial entrance can be significantly support expanded Superior global brand name Threats recognition Lack of vehicles can lead consumers Superior brand marketing support to competition Solid managers and management Intensive competition in secondary development programs markets Strong supplier/dealer base Competition willing to commit Weaknesses significant financial resources to Limited product manufacturing defend and expand markets capability Inability to support dealers with enough productSwot analysis chart  Strengths  Solid research capabilities in market  analysis and consumer behavior  Superior service and promotional support  Superior global brand name  recognition  Superior brand marketing support  Solid managers and management development programs Strong supplier/dealer base  Weaknesses  Limited product manufacturing  capability Inability to support dealers with  enough product  Opportunities  Little competition in its strongest  market niche  Many untapped international markets  or initial entrance can be significantly expanded  Threats  Lack of vehicles can lead consumers to competition  Intensive competition in secondary markets  Competition willing to commit  significant financial resources to  defend and expand markets External environment Internal environment