周倩(08300120254)(201105-276:31PM)-被读:1回复 上mall打分丨编辑|删除 找了一篇比较客观但有微微嘲讽味儿的文章,来源是 the economist,发布时间大概是在刘伟 拿到第一届达人秀之后的一段时间,当时相亲节目也很繁盛。这篇报道主要介绍了中国 canopy美国 talent show的现状,其本土化 talent show的演变历程,及其在国家意志( SARFT) 与市场中所处的尴尬位置。有几句话留下了深刻印象:1 As talent competitions became more staid, producers turned their attention to dating shows, churning out programmes that encouraged bitchiness直指现状。2 Broadcasters are thus caught between the state and the market, between conformity and populism.直指要害。(为了您和他人的阅读方便,我把word版一并放于附件 Television∥ China' s got viewers∥ Despite government meddling and rampant piracy, commercial television is surging in the Middle Kingdom / Nov 18th 2010 Shanghai I from the print edition// LAST month Liu Wei, an armless pianist and singer, won the first series of "Chinas Got Talent". En route to victory, he defeated bellydancers, comedians and a pig impersonator. The talent show was a ratings triumph: a third of all televisions in the Shanghai area tuned in for the final. But Yang Wenhong, vice-president of Shanghai Media Group, is just as pleased that the Communist Party's media regulator praised the programme for conveying an uplifting message. In China, it is not enough merely to please the masses. / China's television business has developed largely in isolation from the rest of the world Despite heroic efforts, particularly by rupert Murdoch's News Corporation, Western media firms have been unable to launch mainland channels. They have been restricted to TV sets in Hong Kong and in expensive hotels, or reduced to selling the odd programme to domestic networks. But nating progressing lunatic pace. // Money is pouring in. Last week China Central Television(CCTV announced that it had already booked 12. 7 billion yuan($1.9 billion)of advertising for 2011-16% more than it had sold at this point last year. Total television advertising has grown sevenfold since 2001. It is by far the richest medium: fully 63% of all advertising spending in China this year will be on television, compared with just 28%in Britain Andrew Carter of GroupM, the media-investment firm whichissues these estimates, explains that television is well-suited to bringing new products and brands to the attention of China's fast-growing middle class. / Related topics /The box used to be dominated by the state-run CCTV, which is controlled by the Communist Party's publicity department. But despite the launch of new channels-it currently has 15, including one dedicated to opera-CCTV's share of viewing is falling(see chart). Earlier this year it was overtaken by the combined audience of provincial broadcasters like Shanghai Media Group, Hunan TV and Zhejiang TV, which can each distribute one channel nationally. These provincial outfits, which are less controlled by Beijing, are locked in a fierce, untidy and occasionally underhanded struggle for viewers. // Not only do many of their shows resemble British and American programmes like"Pop Idol"and"The Apprentice". They also rip off each other's formats "If a show is successful clones appear almost instantly, says Rebecca Yang of IPCN, a firm that brokers formats. A few years ago there was an explosion of talent competitions. Then one show offended the state Administration of Radio, Film and Television (SARFT, not least by conducting a huge text-message vote. Channels are now restricted to one such show per year. Judges are discouraged from abusing contestants and voting is restricted. That has become a pattern. As talent competitions became more staid, producersturned their attention to dating shows, churning out programmes that encouraged bitchiness. Last summer one stepped over the line. A contestant on周倩 (08300120254)(2011-05-27 6:31 PM)- 被读：1 回复 Email | 打分 | 编辑 | 删除 找了一篇比较客观但有微微嘲讽味儿的文章，来源是 the Economist，发布时间大概是在刘伟 拿到第一届达人秀之后的一段时间，当时相亲节目也很繁盛。这篇报道主要介绍了中国 catcopy 美国 talent show 的现状，其本土化 talent show 的演变历程，及其在国家意志（SARFT） 与市场中所处的尴尬位置。有几句话留下了深刻印象：1.As talent competitions became more staid, producers turned their attention to dating shows, churning out programmes that encouraged bitchiness.直指现状。2.Broadcasters are thus caught between the state and the market, between conformity and populism.直指要害。（为了您和他人的阅读方便，我把 word 版一并放于附件 ^^）-------------------------------------------------------------- Television // China's got viewers // Despite government meddling and rampant piracy, commercial television is surging in the Middle Kingdom // Nov 18th 2010 | Shanghai | from the print edition // LAST month Liu Wei, an armless pianist and singer, won the first series of “China’s Got Talent”. En route to victory, he defeated bellydancers, comedians and a pig impersonator. The talent show was a ratings triumph: a third of all televisions in the Shanghai area tuned in for the final. But Yang Wenhong, vice-president of Shanghai Media Group, is just as pleased that the Communist Party’s media regulator praised the programme for conveying an uplifting message. In China, it is not enough merely to please the masses. // China’s television business has developed largely in isolation from the rest of the world. Despite heroic efforts, particularly by Rupert Murdoch’s News Corporation, Western media firms have been unable to launch mainland channels. They have been restricted to TV sets in Hong Kong and in expensive hotels, or reduced to selling the odd programme to domestic networks. But isolation does not mean Chinese television is stagnating. On the contrary: it is progressing at a lunatic pace. // Money is pouring in. Last week China Central Television (CCTV) announced that it had already booked 12.7 billion yuan ($1.9 billion) of advertising for 2011—16% more than it had sold at this point last year. Total television advertising has grown sevenfold since 2001. It is by far the richest medium: fully 63% of all advertising spending in China this year will be on television, compared with just 28% in Britain. Andrew Carter of GroupM, the media-investment firm whichissues these estimates, explains that television is well-suited to bringing new products and brands to the attention of China’s fast-growing middle class. // Related topics // The box used to be dominated by the state-run CCTV, which is controlled by the Communist Party’s publicity department. But despite the launch of new channels—it currently has 15, including one dedicated to opera—CCTV’s share of viewing is falling (see chart). Earlier this year it was overtaken by the combined audience of provincial broadcasters like Shanghai Media Group, Hunan TV and Zhejiang TV, which can each distribute one channel nationally. These provincial outfits, which are less controlled by Beijing, are locked in a fierce, untidy and occasionally underhanded struggle for viewers. // Not only do many of their shows resemble British and American programmes like “Pop Idol” and “The Apprentice”. They also rip off each other’s formats. “If a show is successful, clones appear almost instantly,” says Rebecca Yang of IPCN, a firm that brokers formats. A few years ago there was an explosion of talent competitions. Then one show offended the State Administration of Radio, Film and Television (SARFT), not least by conducting a huge text-message vote. Channels are now restricted to one such show per year. Judges are discouraged from abusing contestants and voting is restricted. // That has become a pattern. As talent competitions became more staid, producersturned their attention to dating shows, churning out programmes that encouraged bitchiness. Last summer one stepped over the line. A contestant on