rapidly,becoming the most robust growth sector. With the acceleration of industrialization and internationalization of China's cultural,creative and commercial industries,higher level requirements and challenges have also been put forward for managers.Outstanding cultural and creative enterprise managers,not only need to master the application of science and technology special cultural and creative economy,grasp the market operation rule and the frontier. constantly breakthrough in the business model,content production and market operation,the establishment of enterprise competitive advantage;more need to grasp the professional knowledge of the business management,capital and talent creative strategy management,so that enterprises always maintain the leading position in the fierce competition environment. This course aims at intemational cultural view,system management method, cutting-edge creative management skills,let Chinese creative enterprise managers by system and professional training,analysis from the strategic level and solve business management problems and challenges faced. 三、课程性质与教学目的 课程性质 必修课 教学目的 创意产业概论课程的目的在于培养与开发学生的整合思维能力和创造力。高 校学生通过对国内外文化产业、创意产业、特别是数字文化产业、文化传媒产业 文化旅游产业、体育产业等的认识，对自身如何适应文化创意产业发展的做出思 考。本课对当代创意产业的发生历史背景、产业构成和管理内容做出扫描、分析 和透视，力求让学生全面理解创意产业内容及其管理。初步理解运用整合思维 设计思维方法，对创意产业的不同问题开发出创造性的解决方案。本课程以课题 式研究出发，数师从纵向深度导学生理解并阐述该产业的重点热点问题，学生 自行学习并掌握横向型特定产业的发展状况及具体情况.《创意产业概论》课程教 学过程中，要使学生能够认知、格守、自觉践行社会主义核心价值观，能够正确 认识、理解、执行国家经济市场建设的各项方针政策，树立在广告行业为国家富 强贡款才智讲而实现人生价值的人生观和元大理想：使学牛牢固就立法治法律观 念和遵纪守法意识，能够自觉维护、模范执行各项管理规章制度与监管规定；使 学生能够树立诚实守信、与人友善的道德品质和爱岗敬业、忠于职守的职业道德， 成为有文化、守纪律、精专业的社会主义现代化建设事业的可靠接班人。 四、教学内容及要求rapidly, becoming the most robust growth sector. With the acceleration of industrialization and internationalization of China's cultural, creative and commercial industries, higher level requirements and challenges have also been put forward for managers. Outstanding cultural and creative enterprise managers, not only need to master the application of science and technology special cultural and creative economy, grasp the market operation rule and the frontier, constantly breakthrough in the business model, content production and market operation, the establishment of enterprise competitive advantage; more need to grasp the professional knowledge of the business management, capital and talent creative strategy management, so that enterprises always maintain the leading position in the fierce competition environment. This course aims at international cultural view, system management method, cutting-edge creative management skills, let Chinese creative enterprise managers by system and professional training, analysis from the strategic level and solve business management problems and challenges faced. 三、课程性质与教学目的 课程性质： 必修课 教学目的： 创意产业概论课程的目的在于培养与开发学生的整合思维能力和创造力。高 校学生通过对国内外文化产业、创意产业、特别是数字文化产业、文化传媒产业、 文化旅游产业、体育产业等的认识，对自身如何适应文化创意产业发展的做出思 考。本课对当代创意产业的发生历史背景、产业构成和管理内容做出扫描、分析 和透视，力求让学生全面理解创意产业内容及其管理。初步理解运用整合思维\ 设计思维方法，对创意产业的不同问题开发出创造性的解决方案。本课程以课题 式研究出发,教师从纵向深度引导学生理解并阐述该产业的重点\热点问题,学生 自行学习并掌握横向型特定产业的发展状况及具体情况。《创意产业概论》课程教 学过程中，要使学生能够认知、恪守、自觉践行社会主义核心价值观，能够正确 认识、理解、执行国家经济市场建设的各项方针政策，树立在广告行业为国家富 强贡献才智进而实现人生价值的人生观和远大理想；使学生牢固树立法治法律观 念和遵纪守法意识，能够自觉维护、模范执行各项管理规章制度与监管规定；使 学生能够树立诚实守信、与人友善的道德品质和爱岗敬业、忠于职守的职业道德， 成为有文化、守纪律、精专业的社会主义现代化建设事业的可靠接班人。 四、教学内容及要求