广东财经大学：艺术与设计学院《创意产业概论》课程教学大纲.doc_大学文库

《创意产业概论》课程教学大纲一、课程基本信息课程代码：18170218 课程名称：创意产业概论英文名称：Introductionto Creative Industries 课程类别：专业课时：48学时学分：3学分适用对象：广告学专业大学三、四年级老考核方式：者试先修课程：专业导论、广告策划、设计思维二、课程简介创意经济已成为全球知识经济最重要的一部分，以高附加值、高科技融合度、高影响力和高增速等特征成为引领各国产业创新和升级的重要力量。自从2009 年中国国务院将文创产业列为国民经济支柱性行业后，社会资本大量进入，使得文创企业集群化、规模化发展趋势日显。其中，数字娱乐领域（电影、动漫、游戏、互动媒体等)迅速崛起，成为增速最为强劲的板块。随着中国文化创意商业的加速产业化和国际化，对管理人员的专业能力也提出了更高层次的要求和挑战。优秀的文化创意企业管理者，不仅需要掌握文化创意经济的特殊性一一掌握市场运作规律和前沿的科技应用，在商业模式、内容生产与市场运作等方面不断突破，建立企业的竞争优势：更需要掌握专业的管理知识对文创企业人才、资本和创意进行战略管理，让企业在激烈竞争的环境能够始终保持领先位置。本课程台在以国际化的文化视野、系统的管理方法、前沿的创意管理技巧，让中国文创企业的管理者受到系统及专业的训练，从战略层面分析和解决企业所面临的管理问题和挑战 Creative economy has become the most important part of the global knowledge economy.With high value-added,high technology integration,high impact and high growth rate,the creative economy has become an important force for industrial innovation and upgrading in various countries.Since 2009,the Chinese State Council listed the"cultural and creative industries"as a pillar industry of the national economy. and a large number of social capital has entered,making the development of the "cultural and creative enterprises"cluster and large-scale.Among them,the digital entertainment sector (movies,animation,games,interactive media,etc.)has risen

《创意产业概论》课程教学大纲一、课程基本信息课程代码：18170213 课程名称：创意产业概论英文名称：Introduction to Creative Industries 课程类别：专业课学时：48 学时学分：3 学分适用对象: 广告学专业大学三、四年级考核方式：考试先修课程：专业导论、广告策划、设计思维二、课程简介创意经济已成为全球知识经济最重要的一部分，以高附加值、高科技融合度、高影响力和高增速等特征成为引领各国产业创新和升级的重要力量。自从 2009 年中国国务院将文创产业列为国民经济支柱性行业后，社会资本大量进入，使得文创企业集群化、规模化发展趋势日显。其中，数字娱乐领域（电影、动漫、游戏、互动媒体等）迅速崛起，成为增速最为强劲的板块。随着中国文化创意商业的加速产业化和国际化，对管理人员的专业能力也提出了更高层次的要求和挑战。优秀的文化创意企业管理者，不仅需要掌握文化创意经济的特殊性——掌握市场运作规律和前沿的科技应用，在商业模式、内容生产与市场运作等方面不断突破，建立企业的竞争优势；更需要掌握专业的管理知识对文创企业人才、资本和创意进行战略管理，让企业在激烈竞争的环境能够始终保持领先位置。本课程旨在以国际化的文化视野、系统的管理方法、前沿的创意管理技巧，让中国文创企业的管理者受到系统及专业的训练，从战略层面分析和解决企业所面临的管理问题和挑战。 Creative economy has become the most important part of the global knowledge economy. With high value-added, high technology integration, high impact and high growth rate, the creative economy has become an important force for industrial innovation and upgrading in various countries. Since 2009, the Chinese State Council listed the "cultural and creative industries" as a pillar industry of the national economy, and a large number of social capital has entered, making the development of the "cultural and creative enterprises" cluster and large-scale. Among them, the digital entertainment sector (movies, animation, games, interactive media, etc.) has risen

rapidly,becoming the most robust growth sector. With the acceleration of industrialization and internationalization of China's cultural,creative and commercial industries,higher level requirements and challenges have also been put forward for managers.Outstanding cultural and creative enterprise managers,not only need to master the application of science and technology special cultural and creative economy,grasp the market operation rule and the frontier. constantly breakthrough in the business model,content production and market operation,the establishment of enterprise competitive advantage;more need to grasp the professional knowledge of the business management,capital and talent creative strategy management,so that enterprises always maintain the leading position in the fierce competition environment. This course aims at intemational cultural view,system management method, cutting-edge creative management skills,let Chinese creative enterprise managers by system and professional training,analysis from the strategic level and solve business management problems and challenges faced. 三、课程性质与教学目的课程性质必修课教学目的创意产业概论课程的目的在于培养与开发学生的整合思维能力和创造力。高校学生通过对国内外文化产业、创意产业、特别是数字文化产业、文化传媒产业文化旅游产业、体育产业等的认识，对自身如何适应文化创意产业发展的做出思考。本课对当代创意产业的发生历史背景、产业构成和管理内容做出扫描、分析和透视，力求让学生全面理解创意产业内容及其管理。初步理解运用整合思维设计思维方法，对创意产业的不同问题开发出创造性的解决方案。本课程以课题式研究出发，数师从纵向深度导学生理解并阐述该产业的重点热点问题，学生自行学习并掌握横向型特定产业的发展状况及具体情况.《创意产业概论》课程教学过程中，要使学生能够认知、格守、自觉践行社会主义核心价值观，能够正确认识、理解、执行国家经济市场建设的各项方针政策，树立在广告行业为国家富强贡款才智讲而实现人生价值的人生观和元大理想：使学牛牢固就立法治法律观念和遵纪守法意识，能够自觉维护、模范执行各项管理规章制度与监管规定；使学生能够树立诚实守信、与人友善的道德品质和爱岗敬业、忠于职守的职业道德，成为有文化、守纪律、精专业的社会主义现代化建设事业的可靠接班人。四、教学内容及要求

rapidly, becoming the most robust growth sector. With the acceleration of industrialization and internationalization of China's cultural, creative and commercial industries, higher level requirements and challenges have also been put forward for managers. Outstanding cultural and creative enterprise managers, not only need to master the application of science and technology special cultural and creative economy, grasp the market operation rule and the frontier, constantly breakthrough in the business model, content production and market operation, the establishment of enterprise competitive advantage; more need to grasp the professional knowledge of the business management, capital and talent creative strategy management, so that enterprises always maintain the leading position in the fierce competition environment. This course aims at international cultural view, system management method, cutting-edge creative management skills, let Chinese creative enterprise managers by system and professional training, analysis from the strategic level and solve business management problems and challenges faced. 三、课程性质与教学目的课程性质：必修课教学目的：创意产业概论课程的目的在于培养与开发学生的整合思维能力和创造力。高校学生通过对国内外文化产业、创意产业、特别是数字文化产业、文化传媒产业、文化旅游产业、体育产业等的认识，对自身如何适应文化创意产业发展的做出思考。本课对当代创意产业的发生历史背景、产业构成和管理内容做出扫描、分析和透视，力求让学生全面理解创意产业内容及其管理。初步理解运用整合思维\ 设计思维方法，对创意产业的不同问题开发出创造性的解决方案。本课程以课题式研究出发,教师从纵向深度引导学生理解并阐述该产业的重点\热点问题,学生自行学习并掌握横向型特定产业的发展状况及具体情况。《创意产业概论》课程教学过程中，要使学生能够认知、恪守、自觉践行社会主义核心价值观，能够正确认识、理解、执行国家经济市场建设的各项方针政策，树立在广告行业为国家富强贡献才智进而实现人生价值的人生观和远大理想；使学生牢固树立法治法律观念和遵纪守法意识，能够自觉维护、模范执行各项管理规章制度与监管规定；使学生能够树立诚实守信、与人友善的道德品质和爱岗敬业、忠于职守的职业道德，成为有文化、守纪律、精专业的社会主义现代化建设事业的可靠接班人。四、教学内容及要求