The general electric Business screen Industry attractiveness factors include market size and growth, competition, technological advances, and social/legal environment. Company business strengths embody differential advantages, market share, patent protection, marketing effectiveness control over prices, and economies of scale– The General Electric Business Screen Industry attractiveness factors include market size and growth, competition, technological advances, and social/legal environment. Company business strengths embody differential advantages, market share, patent protection, marketing effectiveness, control over prices, and economies of scale