点击下载:复旦大学:《营销管理》PPT课件讲义_Developing and Enacting Strategic Marketing Plans
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5. marketing strateg. Marketing mix The Product/Market Opportunity Matrix The Boston Consulting Group matrix5. marketing strategy – Marketing mix – The Product/Market Opportunity Matrix – The Boston Consulting Group Matrix
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点击下载:复旦大学:《营销管理》PPT课件讲义_Developing and Enacting Strategic Marketing Plans
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