3. Setting Marketing Objectives quantitative terms (dollar sales, percentage profit growth, market share, etc.) qualitative terms (image, level of innovativeness, industry leadership role, etc.) 4. situation analysis strengths(s) weaknesses(W) opportunities(O threats (T)3. Setting Marketing Objectives – quantitative terms (dollar sales, percentage profit growth, market share, etc.) – qualitative terms (image, level of innovativeness, industry leadership role, etc.). 4. situation analysis – strengths (S) – weaknesses (W), – opportunities (O) – threats (T). –