3-5: The Strategic Planning Process 1. Defining Organizational Mission 2. Establishing strategic business unit, (SBU) has these general attributes a specific target market Its own senior marketing executive Control over its resources Its own marketing strateg Clear-cut competitors Distinct differential advantages.3-5: The Strategic Planning Process 1. Defining Organizational Mission 2. Establishing strategic business unit, (SBU) has these general attributes: – A specific target market. – Its own senior marketing executive. – Control over its resources. – Its own marketing strategy. – Clear-cut competitors. – Distinct differential advantages