Marketing Communications Strategy Steps in Step 1 Formulating Assess Marketing Com munications Opportunities Marketing Communications Step 2 Analyze Marketing Com munications Resources Strategy Step 3 Set Marketing Com munications Objectives Step 4 Develop and Evaluate Alternative Strate gies Step 5 Assign Specific Marketing Com munications Tasks Source: Framework adapted from Wayne DeLozier, The Marketing Copyright 2001 by Harcourt, Inc. All rights reserved Communication Process(New York: McGraw-Hill, 1976), 272. 12-7Copyright © 2001 by Harcourt, Inc. All rights reserved. 12-7 Marketing Communications Strategy Steps in Formulating Marketing Communications Strategy Step 5 Assign Specific M arketing Communications Tasks Step 4 Develop and Evaluate Alternative Strategies Step 3 Set Marketing Communications Objectives Step 2 Analyze M arketing Communications Resources Step 1 Assess Marketing Communications Opportunities Source: Framework adapted from Wayne DeLozier, The Marketing Communication Process (New York: McGraw-Hill, 1976), 272