The Spiral of Silence The media can effect the spiral of The Spiral Of Silence silence in three ways: (1)They shape impressions about which opinions are dominant; (2)They shape impressions about which opinions are on the increase; (3)They shape impressions about which opinions one can utter in public without becoming isolated. (Noelle-Neumann,1973,p.108) Meority's lncreased Sience Noelle-Neumann suggests that the mass media play an important role when people 2010 Kmin Kelley-MidaiohRevlew.co are attempting to determine what the majority opinion is. The Spiral of Silence  The media can effect the spiral of silence in three ways: (1)They shape impressions about which opinions are dominant; (2)They shape impressions about which opinions are on the increase; (3)They shape impressions about which opinions one can utter in public without becoming isolated. (Noelle-Neumann, 1973, p.108) `Noelle-Neumann suggests that the mass media play an important role when people are attempting to determine what the majority opinion is