The Spiral of Silence Opinion expressed as Interpersonal dominant by support for mass media deviant opinion Amount of people not openly expressing deviant opinion and/or changing from deviant to dominant opinion Fgure 13.2 The spiral of silence.The mass media's expressing a dominant opinion, mbined with an increasing lack of interpersonal support for deviant views,brings out a spiral of silence,with an increasing number of individuals either expressing the minant opinion or failing to express deviant ones.Source:From D.McQuail and Windahl,Communication Models for the Study of Mass Communication (London:Longman,1981), 58.The Spiral of Silence