Ways to Raise the Urgency Level (cont Send more data about customer satisfaction financial performance s to more employees, especially information that demonstrates weaknesses vis-a-vis the competition Insist that people talk regularly to unsatisfied customers, unhappy suppliers, and disgruntled shareholders : Use consultants other means to force more relevant data and honest discussion into management meetings Put more honest discussions of the firms problems in company newspapers senior management speeches. Stop senior s management"happy talk : Bombard people with information on future opportunities, on the onderful rewards for capitalizing on those opportunities on the organization's current inability to pursue those opportunities Source: John P Kotter, Leading change, Harvard Business School Press Nightingale e 2002 Massachusetts Institute of Technology7 Ways to Raise the Urgency Level Ways to Raise the Urgency Level (cont.) (cont.) Source: John P. Kotter, Leading Change, Harvard Business School Press • Send more data about customer satisfaction & financial performance to more employees, especially information that demonstrates weaknesses vis-à-vis the competition. • Insist that people talk regularly to unsatisfied customers, unhappy suppliers, and disgruntled shareholders. • Use consultants & other means to force more relevant data and honest discussion into management meetings. • Put more honest discussions of the firm’s problems in company newspapers & senior management speeches. management “happy talk.” • Bombard people with information on future opportunities, on the wonderful rewards for capitalizing on those opportunities & on the organization’s current inability to pursue those opportunities. Nightingale © 2002 Massachusetts Institute of Technology Stop senior