Ways to Raise the Urgency Level Create a crisis by allowing a financial loss, exposing managers to major weaknesses vis-a-vis competitors, or allowing error to blow up instead of being corrected at the last minute Eliminate obvious examples of excess(e.g, company-owned country club facilities, a large air force, gourmet executive dining rooms Set revenue, income, productivity, customer satisfaction, and cycle-time targets so high that they can't be reached by conducting business as usual Stop measuring subunit performance based only on narrow functional goals. Insist that more people be held accountable for broader measures of business performance Source: John P Kotter, Leading change, Harvard Business School Press Nightingale e 2002 Massachusetts Institute of Technology 66 Ways to Raise the Urgency Level Ways to Raise the Urgency Level Source: John P. Kotter, Leading Change, Harvard Business School Press • Create a crisis by allowing a financial loss, exposing managers to major weaknesses vis-à-vis competitors, or allowing error to blow up instead of being corrected at the last minute • Eliminate obvious examples of excess (e.g., company-owned country club facilities, a large air force, gourmet executive dining rooms • Set revenue, income, productivity, customer satisfaction, and cycle-time targets so high that they can’t be reached by conducting business as usual • Stop measuring subunit performance based only on narrow functional goals. more people be held accountable for broader measures of business performance. Nightingale © 2002 Massachusetts Institute of Technology Insist that