制卧份贸易大兰 营销学原理 luxurious cars tend to take which of the following strategy of distribution width? A.intensive distribution B.selective distribution C.exclusive distribution D.comprehensive distribution 29.Concerning quality management of one manufacturing company,which statement is true? A.The quality standards should be determined by the company's capability. B.It involves not only the product quality,but also the process quality. C.The goal of quality management is to minimize defective products(不合格产品). D.Historically,quality management always observes ( the same principles consistently. 30.The following statements about new product development are correct except A.The new product development is a step-by-step process. B.The new product development should be backed by an organizational innovation. C.The new product development does not always involve breakthrough technological innovation. D.The new product development should be based upon the basic research findings(基础 研究成果)· Il.True or False (20 points): 1.In a seller's market,sellers have more power; therefore,buyers have to be more active "marketers" 第7页共13页营销学原理 luxurious cars tend to take which of the following strategy of distribution width? A. intensive distribution B. selective distribution C. exclusive distribution D. comprehensive distribution 29. Concerning quality management of one manufacturing company, which statement is true? A. The quality standards should be determined by the company’s capability. B. It involves not only the product quality, but also the process quality. C. The goal of quality management is to minimize defective products (不合格产品). D. Historically, quality management always observes (遵守) the same principles consistently. 30. The following statements about new product development are correct except A. The new product development is a step-by-step process. B. The new product development should be backed by an organizational innovation. C. The new product development does not always involve breakthrough technological innovation. D. The new product development should be based upon the basic research findings (基础 研究成果). II. True or False (20 points): _____ 1. In a seller’s market, sellers have more power; therefore, buyers have to be more active “marketers”. 第7页 共13页