Personalization Technologies: A Process-Oriented Perspective Communications of the ACM(October 2005) Presented by Gediminas Adomavicius Alexander tuzhilin Information and Decision Sciences, Carlson School of Management, University of Minnesota Information, Operation and Management Sciences, Stern School of Business, New York University Summerized By Jaeseok MyungPersonalization Technologies: A Process-Oriented Perspective Communications of the ACM (October 2005) Presented By Gediminas Adomavicius, Alexander Tuzhilin Information and Decision Sciences, Carlson School of Management, University of Minnesota Information, Operation and Management Sciences, Stern School of Business, New York University Summerized By Jaeseok Myung