Outline 口 Introduction Definitions Personalization engine a Personalization process Understand-Deliver-Measure Cycle ■ Data collection Build Customer profile ■ Matchmaking Delivery presentation Measuring personalization Impact Adjusting Personalization Strategy a Future Work on personalization process CEBT Center for E-Business Technology Copyright o 2008 by CEBTCopyright © 2008 by CEBT Outline  Introduction ◼ Definitions ◼ Personalization Engine  Personalization Process ◼ Understand-Deliver-Measure Cycle ◼ Data Collection ◼ Build Customer Profile ◼ Matchmaking ◼ Delivery & Presentation ◼ Measuring Personalization Impact ◼ Adjusting Personalization Strategy  Future Work on Personalization Process Center for E-Business Technology