Definitions a Personalization is the ability to provide content and services that are tailored to individuals based on knowledge about their preferences and behavior [Smart Personalization", Forrester Report, 1999 a Personalization is the combined use of technology and customer information to tailor electronic commerce interactions between a business and each individual customer. Using information either previously obtained or provided in real-time bout the customer and other customers the exchange between the parties is altered to fit that customer's stated needs so that the transaction requires less timeanddeliversaproductbestsuitedtothatcustomer[www.personalzation.com] a Personalization is the capability to customize communication based on knowledge preferences and behaviors at the time of interaction [CRM Handbook, 2002 u These definitions state collectively that Tailors certain offerings By providers to the consumers Based on knowledge about them with certain goal in mind CEBT Center for E-Business Technology Copyright o 2008 by CEBTCopyright © 2008 by CEBT Definitions  Personalization is the ability to provide content and services that are tailored to individuals based on knowledge about their preferences and behavior [“Smart Personalization”, Forrester Report, 1999]  Personalization is the combined use of technology and customer information to tailor electronic commerce interactions between a business and each individual customer. Using information either previously obtained or provided in real-time about the customer and other customers, the exchange between the parties is altered to fit that customer’s stated needs so that the transaction requires less time and delivers a product best suited to that customer [www.personalization.com]  Personalization is the capability to customize communication based on knowledge preferences and behaviors at the time of interaction [CRM Handbook, 2002]  These definitions state collectively that ◼ Tailors certain offerings ◼ By providers to the consumers ◼ Based on knowledge about them with certain goal in mind Center for E-Business Technology