Personalization engine a Personalized offers can be delivered from providers to consumers by personalization engines in three ways Consumers ovide Consu Providers (a) Provider-centric (b)Consumer-centric (c) Market-centric Figure 1. Classification of Personalization Approaches CEBT Center for E-Business Technology Copyright o 2008 by CEBTCopyright © 2008 by CEBT Personalization Engine  Personalized offers can be delivered from providers to consumers by personalization engines in three ways Center for E-Business Technology