Personalization Process-(1) a Personalization constitutes an iterative process that can be defined by the Understand-De/lver-Measure cycle Understand consumers by collecting comprehensive information about them and converting it into actionable knowledge stored in consumer profiles Deliver personalized offering based on the knowledge about each consumer, as stored in the consumer profile Measure personalization impact by determining how much the consumer is satisfied with the delivered personalized offering Measure the personalization Impact Understand the visitors f Deliver personalized content CEBT Center for E-Business Technology Copyright o 2008 by CEBTCopyright © 2008 by CEBT Personalization Process - (1)  Personalization constitutes an iterative process that can be defined by the Understand-Deliver-Measure cycle ◼ Understand consumers by collecting comprehensive information about them and converting it into actionable knowledge stored in consumer profiles ◼ Deliver personalized offering based on the knowledge about each consumer, as stored in the consumer profile ◼ Measure personalization impact by determining how much the consumer is satisfied with the delivered personalized offering Center for E-Business Technology Understand the visitors Deliver personalized content Measure the personalization impact