Personalization Process-(2) a the technical implementation of the Understand-Deliver-Measure cycle consists of the six stages Adjusting Personalization Strategy Measuring Personalization Impact Personalization Feedback a Delivery and Presentation Deliver LOOP Personalized Matchmaking Offerings key issues Building Consumer Profiles Understand the Consumer Data Collection CEBT Center for E-Business Technology Copyright o 2008 by CEBTCopyright © 2008 by CEBT Personalization Process – (2)  The technical implementation of the Understand-Deliver-Measure cycle consists of the six stages Center for E-Business Technology key issues