Components of a Mission Statement Customers: Who are the organization's customers? We believe our first responsibility is to the doctors,nurses,and patients,to mothers and all others who use our products and services.(Johnson Johnson) Products or services: What are the organization's major products or services? AMAX's main products are molybdenum,coal,iron ore,copper,lead,zinc,petroleum and natural gas,potash,phosphates,nickel,tungsten,silver,gold,and magnesium.(AMAX) Markets: Where does the organization compete geographically? Our emphasis is on North American markets,although global opportunities will be explored.(Blockway) Technology: How technologically current is the organization? The common technology in these areas is discrete particle coatings.(Nashua) Concern for survival, Is the organization commited to growth and financial growth,and profitability: stability? In this respect,the company will conduct its operations prudently,and will provide the profits and growth which will assure Hoover's ultimate success.(Hoover's Universal) Philosophy: What are the organization's basic beliefs,values,aspirations, and ethical priorities? hamngearinwhere popv heyhumenowioge andxpenenco It's all part of the Mary Kay philosophy- (Mary Kay Cosmetics)】 Self-concept: What is the organization's major competitive advantage and core competencies? Crown Zellerbach is committed to leapfrogging competition within 1,000 days by unleashing the constructive and creative abilities and energies of each of its employees.(Crown Zellerbach) Concern for public image: How responsive is the organization to societal and environmental concerns? To share the world's obligation for the protection of the environment.(Dow Chemical) Concern for employees: Does the organization consider employees a valuable asset? Bama seeks people who want to learn and contribute in a team environment.We provide a safe work environment,operate as an equal opportunity employer,focus on employee development and retention,develop mutual respect and trust for each other and support promotion from within.We value the voice of each employee.(The Bama Companies) ©Prentice Hall,2002 8-7Components of a Mission Statement © Prentice Hall, 2002 8-7